Video: "Mind-Blowing" Impact of GS1 Digital Links

At the 2024 GS1 US Connect event, BL.INK founder Andy Meadows chatted with GS1's Liz Sertl and Reid Jackson about how BL.INK helps brands make the most of GS1 Digital Link. 

How GS1 Digital Link specificity can surprise and delight consumers

The evolution of the UPC barcode to QR code—GS1 Digital Link—will have a positive ripple effect across consumers, the products they buy, and potentially every phase of the product's lifecycle, from pre-production to end-of-life. 

What's fantastic about [GS1 Digital Link] is it's taking a company's most valuable asset—their product or packaging—and activating it so [brands] can really reach out to their audience and create that relationship.
-Andy Meadows, BL.INK Founder

"You will blow their minds with the possibilities."

And the ways brands will be able to connect with consumers had Liz marveling at the scale of what's possible. 

Andy shared how brands are getting excited about implementing GS1 Digital Link, and agrees it's an evolution, not a revolution at the beginning. 

Will GS1 Digital Link Outlast the UPC Barcode?

The UPC barcode has lasted 50 years and counting, and Andy posits that GS1 Digital Link, with the amount of data it can carry, will potentially last even longer. 

We All Win if We Go Faster

He's looking forward to brands stepping up their GS1 Digital Link planning, because the faster brands implement it, the sooner we all benefit from it. 

Watch the full podcast, including thoughts from other 2024 GS1 Connect attendees in "50 Years of Confidence, Supply Chain Success, and the Next Dimension in Barcodes."

Learn how BL.INK gets brands live with GS1 Digital Link with validated links, QR codes, and code-free, data-integrated dynamic mobile microsites. We're the fastest solution on the market. Let's talk!