About
Founder and Managing Director of SaaS company BL.INK (formerly BudURL). BL.INK connects…
Articles by Andy
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How can you identify the most loyal customers of a product?
We judge loyalty based on their willingness to respond to our emails. When we ask a question, they provide an answer. It requires no budget and minimal time, but their willingness to reply to an email (super-loyal = have a meeting) and from this experience, we learn exponential amounts and they see how their voice makes a difference.
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You're struggling to track and analyze your product marketing campaigns. What's the best way to get started?
In 1-to-1 marketing, accurate attribution is key to unlocking actionable insights and maximizing ROI. It ensures every customer interaction—be it through links, QR codes, or ads—is correctly tracked, enabling marketers to make data-driven decisions. By pinpointing which tactics work best for individual preferences, it cuts down waste by directing resources to high-return strategies. This focused approach not only conserves budget but also enhances customer engagement. For optimal results, ensure every element in your campaign is properly attributed. This strategy sharpens decision-making, optimizes budget allocation, and boosts overall campaign effectiveness, leading to a significant increase in marketing ROI.
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As a healthcare marketer, you face the tough challenge of engaging patients while protecting their data. That’s why we created this ebook—to show…
As a healthcare marketer, you face the tough challenge of engaging patients while protecting their data. That’s why we created this ebook—to show…
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In food production, traceability is no longer optional—it’s the key to earning trust and staying ahead. Connected packaging powered by GS1 Digital…
In food production, traceability is no longer optional—it’s the key to earning trust and staying ahead. Connected packaging powered by GS1 Digital…
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Small Potatoes acquired 4 companies in 2024. We've honed our capabilities and we're looking for 1 special company to add to our ecosystem for 2025 -…
Small Potatoes acquired 4 companies in 2024. We've honed our capabilities and we're looking for 1 special company to add to our ecosystem for 2025 -…
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📲 Bosch is revolutionizing the way we use technology on motorcycles! The new TFT Connect platform is a real game - changer! With it, you can…
📲 Bosch is revolutionizing the way we use technology on motorcycles! The new TFT Connect platform is a real game - changer! With it, you can…
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Future-Proofing Food Safety with GS1 Digital Link 📈 Increased recalls and stringent regulations demand a proactive approach to traceability…
Future-Proofing Food Safety with GS1 Digital Link 📈 Increased recalls and stringent regulations demand a proactive approach to traceability…
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Room & Board’s approach to optimizing their operations using BLINK and ObservePoint shows what’s possible when data and strategy align. In this…
Room & Board’s approach to optimizing their operations using BLINK and ObservePoint shows what’s possible when data and strategy align. In this…
Shared by Andy Meadows
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I’ve been in sales for 17 years and managed 100s of AEs. This profession is so full of bad advice and it took me ages to find my mentors. Here are 9…
I’ve been in sales for 17 years and managed 100s of AEs. This profession is so full of bad advice and it took me ages to find my mentors. Here are 9…
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When rebooting a brand from scratch that had been taken out of market it can be very hard to project how well received it will be. Distributors and…
When rebooting a brand from scratch that had been taken out of market it can be very hard to project how well received it will be. Distributors and…
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