Preparing for GS1 Digital Link: Your Connected Packaging Buyers Guide

The global shift to GS1 Digital Link will transform how brands use packaging, turning static 2D barcodes into dynamic, interactive experiences. By 2027, businesses worldwide will need to comply with this new standard—a deadline that is fast approaching. Now is the time for forward-thinking brands to act and embrace the power of connected packaging.

What Is GS1 Digital Link and Why Does It Matter?

GS1 Digital Link is the next evolution of product identification on packaging, replacing traditional static barcodes with advanced 2D barcodes capable of delivering a wealth of information to consumers and supply chain partners. Unlike legacy systems, GS1 Digital Link enables:

• Enhanced Consumer Engagement: Connect consumers to product-specific content such as ingredient information, sustainability efforts, or loyalty programs with a simple scan.
  
  
• Streamlined Operations: Support faster recalls, improve traceability, and maintain compliance with global standards.
  
  
• Future-Proof Packaging: Adapt to evolving consumer demands and technological advancements, staying ahead of competitors, by connecting more information behind the QR code without modifying the package.

For brands, this is more than a compliance initiative; it’s an opportunity to turn every product package into an always-on digital asset.

Why Connected Packaging Is a Game-Changer

Connected packaging leverages technologies like GS1 Digital Link to bridge the physical and digital worlds. By embedding 2D barcodes on product packaging, brands can:

• Deliver Personalized Experiences: Offer geolocated content, interactive promotions, and augmented reality (AR) experiences.
  
  
• Gather Actionable Data: Track consumer behavior, scan locations, and engagement trends to inform marketing strategies.
  
  
• Boost Transparency and Trust: Share sustainability initiatives, sourcing details, or product authenticity, meeting consumer demand for greater accountability.

How to Prepare for GS1 Digital Link

To stay competitive and compliant by 2027, brands must take proactive steps toward implementation. Our Connected Packaging Buyer’s Guide is designed to help you navigate this transition with confidence. Here’s what you’ll find in the guide:

• Key Considerations for Selecting the Right Partner: Learn what to look for in a GS1 Digital Link provider, from integration capabilities to scalability.
  
  
• Insights Into GS1 Digital Link and Its Benefits: Understand how the standard enhances consumer engagement and operational efficiency.
  
  
• Real-World Examples from Leading Brands: Explore how companies like Nestlé and Coca-Cola have successfully implemented connected packaging to drive results.

Real-World Success in Connected Packaging: Nestlé and Coca-Cola

• Nestlé: By adding QR codes to Cheerios and Trix packaging, Nestlé offers geolocated content that enhances consumer experiences in local markets. Similarly, the Chocapic cereal brand links QR codes to sustainability initiatives, highlighting transparency and ethical sourcing.
  
  
• Coca-Cola: In partnership with Marvel, Coca-Cola leveraged AR experiences through QR codes, achieving 1.95 billion global impressions and transforming limited-edition packaging into an engagement powerhouse.

Why Time Is of the Essence

The 2027 GS1 Digital Link deadline may seem distant, but implementing connected packaging is a complex process that requires time for:

• System Integration: Aligning with existing workflows and tools such as ERP systems and marketing platforms.
  
  
• Content Strategy Development: Creating dynamic microsites and interactive experiences tailored to consumer needs.
  
  
• Testing and Scaling: Ensuring seamless functionality across all products and regions.

Brands that act now will avoid last-minute compliance challenges, maintain consumer trust, and gain a competitive edge.

Why BL.INK Is the Ideal Partner

BL.INK delivers the fastest time-to-value for GS1 Digital Link adoption, offering:

• Seamless Integration: Compatible with industry-standard tools like Esko and ERP systems.
  
  
• Dynamic Microsite Creation: Quickly generate personalized, data-driven content for each product.
  
  
• Proven Expertise: Trusted by leading brands across industries, from food and beverage to retail and consumer goods.

Get the Connected Packaging Buyer's Guide

The shift to GS1 Digital Link is more than a compliance requirement; it’s an opportunity to innovate, engage consumers, and streamline operations. By embracing connected packaging, your brand can turn product packaging into a powerful digital tool that drives results.

Ready to start your journey? Download our Connected Packaging Buyer’s Guide today and take the first step toward transforming your packaging strategy.