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Client: UnitedHealthcare
CHALLENGE:
In 2015, UnitedHealthcare Employer & Individual was exploring solutions to create branded website links consistently among teams and across multiple web domains. It also wanted a flexible technology partner that could provide a robust set of features, including link editing and archiving, dynamic link routing, private metrics, audit logs and link tag management.
SOLUTION:
UnitedHealthcare turned to BL.INK, because the platform offered these benefits and more. “Using BL.INK, UnitedHealthcare can easily create branded website links, that over time, help build trust in the quality and value of the content we share,” explains Joe Curry, Director, Digital Marketing and Social Media. “Additionally, the BL.INK reporting dashboard and link data provide confidence in measuring content and campaign performance.”
Equally important, the BL.INK platform enables UnitedHealth Group and its other businesses to reap similar benefits of enterprise link management. “The BL.INK platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality,” said Curry. “I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions.”
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Find more GS1 Digital Link resources here.
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The global shift to GS1 Digital Link will transform how brands use packaging, turning static 2D barcodes into dynamic, interactive experiences. By 2027, businesses worldwide will need to comply with this new standard—a deadline that is fast approaching. Now is the time for forward-thinking brands to act and embrace the power of connected packaging.
The GS1 Digital Link transition is an important regulatory milestone that provides an opportunity for brands to enhance how they manage supply chains and engage with consumers. By 2027, standard barcodes will evolve to GS1 Digital Link-enabled QR codes, unlocking new opportunities for traceability, operational efficiency, and dynamic consumer engagement.