BL.INK: Built for GS1 2D barcodes

As the 2027 deadline for GS1 Digital Link compliance approaches, industries from consumer electronics to food production and FMCG are facing a pivotal moment. The evolution of traditional barcodes into connected packaging using 2D barcodes like QR codes is revolutionizing product labeling and consumer engagement. But are you ready to leverage this technology to its full potential?

The global shift to GS1 Digital Link will transform how brands use packaging, turning static 2D barcodes into dynamic, interactive experiences. By 2027, businesses worldwide will need to comply with this new standard—a deadline that is fast approaching. Now is the time for forward-thinking brands to act and embrace the power of connected packaging.

The GS1 Digital Link transition is an important regulatory milestone that provides an opportunity for brands to enhance how they manage supply chains and engage with consumers. By 2027, standard barcodes will evolve to GS1 Digital Link-enabled QR codes, unlocking new opportunities for traceability, operational efficiency, and dynamic consumer engagement.