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Your fastest path to engaging, mobile microsites at scale.

BL.INK CXP is a no-code CMS that pulls data from any source to dynamically create mobile microsites (digital product passports), customized to the person who scans your QR code.
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DPP Diagram - Sept2024
Mobile-friendly microsites for GS1 Digital Link


Intuitive, dynamic microsites

  • BL.INK CXP's intuitive, no-code CMS platform requires minimal set-up: Style the page for your brand, connect it to your data sources, and select the functions you want to enable. 

  • BL.INK CXP dynamically creates pages when your QR code is scanned, so the most up-to-date information appears, perfect for recall or expiry date notifications.

  • Insanely customizable down to the serial number of your products, something few CMS providers can do. Critical for digital product passports.


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small-CXP crawl walk run-generic brands-furniture


See it for yourself; just add a GTIN

To see a dynamically-created microsite in action: 

  • Click the button below, then scroll down to "Create a Digital Product Passport."

  • Find any product in your household with a UPC barcode, and type the full barcode—including ones and zeros at the beginning or end.

  • Click "Create DPP." This is just a demo; the information shown is what's currently available. 


As a BL.INK CXP client, you can style the microsite and add more information and functionality.

Create A Microsite



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Unlimited ways to engage with consumers and supply chain partners

  • Turn any QR code into a dynamic microsite to engage with anyone, depending on who scans the QR code.

  • Share product details, enable e-commerce transactions, link to installation and maintenance videos, or collect first-party data from product registrations—all from the QR code (GS1 Digital Link) on your product. Perfect for digital product passports. 

  • Enable real-time data sharing from retailers, supply chain systems and vendors, document logistics, and more. BL.INK QR codes can detect systems to deliver the most relevant information.

  • Add or change functions at no additional cost.


Demonstration of live digital product passport page


Part of BL.INK's GS1 Digital Link solution

  • BL.INK delivers the fastest time-to-market for GS1 Digital Links with core functionality. 

  • BL.INK Enterprise delivers data-rich links and custom QR codes.

  • Our GS1 Digital Link Manager includes compliant templates and link validation.

  • BL.INK CXP delivers fully branded, data-driven, dynamic mobile-friendly microsites at scale.


Get a BL.INK CXP demo