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BL.INK helps you capture structured data for drama-free marketing reporting
Short links that have all their details "behind the curtain" of link management help ensure all data is collected completely and reliably to drive alignment across metrics and analysis.
Centralized Link Management
BL.INK enables multiple teams to create consistently-structured data for every link. It's one of the core reasons for link management versus "just creating short links." This centralized approach improves team collaboration by offering a single source of truth, minimizing errors and misalignments. Learn more about link management.
Real-time Click & Scan Analysis
BLINK's comprehensive link dashboard meticulously tracks all digital interactions, clicks, and engagements—in real time. You'll instantly see how your links perform right from the start.
Track KPIs and Metrics in Adobe Analytics
BLINK's platform integrates with Adobe Analytics, providing consistent, structured data that makes analysis more complete and impactful. Get more from Adobe Analytics with better data from BL.INK. Learn more about integrations.
Tailored User Experience
With BLINK link manager, customized links align with brand voice, campaign goals, and audience preferences. This focus on personalization increases conversions and fosters brand loyalty.
Real-time Optimization
BLINK provides real-time link reporting, enabling brands to instantly optimize and adapt to emerging trends. What's more, branded links from BL.INK can always be edited; change the destination URL any time with zero down-time and zero data loss.
Unparalleled Security & Compliance
BLINK prioritizes security with its enterprise-grade architecture, optimizing each link for performance, compliance, and safety. BL.INK works with highly regulated industries to safeguard brand and audience trust. Learn more about security.
- Easily create short links for each marketing channel, ad, social post, and other channels to ensure precise ROI reporting with accurate marketing channel attribution.
- Use URL builders included in every plan for consistently-structured UTM parameters. Every user, every campaign can collect the same data, all in one tool.
- Something not performing well? With short links, you can easily change the destination link without pausing a campaign or losing data. Solve issues as they happen.
- When every link is structured the same, reporting is more accurate and actionable
- Capture unlimited data parameters using standardized fields and drop-downs for perfectly-structured data across every link.
- BL.INK Enterprise features multiple templates and customizable drop-downs so you can capture an infinite amount of data for each link or QR code.
- BL.INK works across any function in your organization that needs short links or QR codes, easily supporting diverse use cases across multiple brands and departments.
- BL.INK integrates with your existing BI tools, Adobe Analytics, Domo, Tableau, or your in-house tools via our open API.
- Insightful metrics: Get real-time performance metrics for your links directly through the link manager.
- Active monitoring: Understand visitor behavior with advanced tracking features within the link manager.
- Data-driven decisions: Evaluate the success of marketing campaigns by monitoring link metrics via the link manager.
- Something not converting well? Easily change the destination URL for any short link without pausing a campaign or losing data.
Find more GS1 Digital Link resources here.
