BL.INK Consumer Xperience Platform (CXP)
Data-powered dynamic product microsites created for every single product the moment a QR code is scanned.
![Demonstration of live digital product passport page](https://www.bl.ink/hs-fs/hubfs/CXP%20example%20gif.gif?width=480&height=270&name=CXP%20example%20gif.gif)
![Mobile-friendly microsites for GS1 Digital Link](https://www.bl.ink/hs-fs/hubfs/oat%20flakes%20website%20horizontal%20image2.png?width=2000&height=1000&name=oat%20flakes%20website%20horizontal%20image2.png)
Intuitive, dynamic microsites
- BL.INK CXP's intuitive, no-code CMS platform requires minimal set-up: Style the page for your brand, connect it to your data sources, and select the functions you want to enable.
- BL.INK CXP dynamically creates pages when your QR code is scanned, so the most up-to-date information appears, perfect for recall or expiry date notifications.
- Insanely customizable down to the serial number of your products, something few CMS providers can do. Critical for digital product passports.
![small-CXP crawl walk run-generic brands-furniture](https://www.bl.ink/hs-fs/hubfs/small-CXP%20crawl%20walk%20run-generic%20brands-furniture.png?width=1200&height=800&name=small-CXP%20crawl%20walk%20run-generic%20brands-furniture.png)
See it for yourself; just add a GTIN
To see a dynamically-created microsite in action:
- Click the button below, then scroll down to "Create a Digital Product Passport."
- Find any product in your household with a UPC barcode, and type the full barcode—including ones and zeros at the beginning or end.
- Click "Create DPP." This is just a demo; the information shown is what's currently available.
As a BL.INK CXP client, you can style the microsite and add more information and functionality.
![CXP-functions-1](https://www.bl.ink/hs-fs/hubfs/CXP-functions-1.png?width=600&height=387&name=CXP-functions-1.png)
Unlimited ways to engage with consumers and supply chain partners
- Turn any QR code into a dynamic microsite to engage with anyone, depending on who scans the QR code.
- Share product details, enable e-commerce transactions, link to installation and maintenance videos, or collect first-party data from product registrations—all from the QR code (GS1 Digital Link) on your product. Perfect for digital product passports.
- Enable real-time data sharing from retailers, supply chain systems and vendors, document logistics, and more. BL.INK QR codes can detect systems to deliver the most relevant information.
- Add or change functions at no additional cost.
![Demonstration of live digital product passport page](https://www.bl.ink/hs-fs/hubfs/CXP%20example%20gif.gif?width=480&height=270&name=CXP%20example%20gif.gif)
Part of BL.INK's GS1 Digital Link solution
- BL.INK delivers the fastest time-to-market for GS1 Digital Links with core functionality.
- BL.INK Enterprise delivers data-rich links and custom QR codes.
- Our GS1 Digital Link Manager includes compliant templates and link validation.
- BL.INK CXP delivers fully branded, data-driven, dynamic mobile-friendly microsites at scale.
Additional Digital Product Passport Resources
Find more GS1 Digital Link resources here.
Let's Talk.
BL.INK CXP is intuitive, pulls from your existing data, and creates customizable experiences for your consumers.
- Fastest tool for becoming GS1 Digital Link-compliant or creating mobile digital product passports.
- When your QR code is scanned, a customized, feature-rich microsite appears, always featuring up-to-date information.
- Easily engage and build relationships with consumers. Share data with supply chain partners. Gather GDPR-compliant opt-in data. All at massive scale.
- Easily change any aspect of your microsite at any time.
Since 2008, BL.INK has helped global brands deliver perfect experiences to disparate audiences, integrate with tools and partners that matter to them, and surface structured data that powers confident decision-making. With the addition of BL.INK CXP, we make it easy to engage, share information, and capture data from consumers and vendors, at scale, down to the smallest detail.
If you're wondering how to prepare for GS1 Digital Links by 2027 or ready to explore digital product passports, BL.INK is here to help.
YOU ARE IN GOOD COMPANY.
Explore more of our customers here.
![Patagonia uses bl.ink links](https://www.bl.ink/hs-fs/hubfs/Patagonia_(Unternehmen)_logo%201-1.png?width=150&height=29&name=Patagonia_(Unternehmen)_logo%201-1.png)
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![Logitech works with BL.INK](https://www.bl.ink/hs-fs/hubfs/Customer%20Logos/Full%20Color/Logitech_logo%20color.png?width=150&height=46&name=Logitech_logo%20color.png)
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![Kimberly-Clark works with BL.INK](https://www.bl.ink/hs-fs/hubfs/Customer%20Logos/Full%20Color/Kimberly-Clark%20logo%20color.png?width=150&height=19&name=Kimberly-Clark%20logo%20color.png)
![Fender works with BL.INK](https://www.bl.ink/hs-fs/hubfs/Customer%20Logos/Full%20Color/Fender-logo-red-150.png?width=150&height=99&name=Fender-logo-red-150.png)