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How Digital Solutions Propel Sustainability in Food Packaging As the food production industry faces increasing pressure to adopt sustainable practices, digital innovation is becoming a critical tool in transforming packaging strategies. Companies are navigating heightened consumer expectations for transparency and responsibility alongside strict safety regulations. GS1 Digital Link and connected packaging provide practical solutions to meet these demands while reducing environmental impact and enhancing operational efficiency.

At the 2024 AIPIA World Congress, BL.INK's Executive Director, Andy Meadows, shared a vision that’s reshaping how brands connect with their consumers: combining connected packaging and GS1 Digital Links to give consumers immediate access to verified information, enabling brands to build trust with consumers in an increasingly cluttered digital world.

In the food production industry, reducing packaging waste is central to achieving both environmental goals and meeting consumer demand for eco-friendly practices. Digital innovation, like BL.INK’s GS1 Digital Link solution, offers a transformative approach by combining sustainability with operational efficiency.