Plan Now for GS1 Digital Link: A Step-by-Step Guide

The GS1 Digital Link transition is an important regulatory milestone that provides an opportunity for brands to enhance how they manage supply chains and engage with consumers. By 2027, standard barcodes will evolve to GS1 Digital Link-enabled QR codes, unlocking new opportunities for traceability, operational efficiency, and dynamic consumer engagement. 

Compliance requires changes to packaging and opens the door to streamlining processes. Smart brands are starting now to meet the 2027 deadline. 

BL.INK created the GS1 Digital Link Implementation Checklist, breaking down the transition into actionable steps, helping you stay ahead of the curve and realize the full potential of 2D barcodes.

Why GS1 Digital Link Matters

• Compliance Requirements: GS1 Digital Link is becoming the new global standard for barcodes, ensuring that products meet evolving supply chain and regulatory demands. Brands that adopt these standards early will avoid the headaches of last-minute compliance rushes.
• Enhanced Traceability: With GS1 Digital Link, you can map the entire journey of a product—from source to consumer. For example, a dairy company could allow customers to scan a QR code and see batch-level sourcing information, fostering trust and transparency.
• Improved Consumer Trust: Today’s consumers demand transparency. By providing real-time product information through scannable QR codes, brands can build stronger relationships and encourage repeat purchases.
• Operational Efficiency: Beyond compliance and engagement, GS1 Digital Link streamlines recall management and enables dynamic updates, reducing operational bottlenecks and costs.
  

Preparation for GS1 Digital Link Could Take Years 

Large organizations with multiple brands will generally need 18-36 months to prepare for GS1 Digital Link, including updating packaging and processes. Starting early is crucial for a seamless transition. Here’s a rough timeline:

• 1-2 Months: Assemble your cross-functional team and audit existing systems.  
• 3-5 Months: Update packaging designs, integrate data systems, and launch pilot programs.
• 6+ Months: Scale your implementation, monitor results, and iterate based on feedback.

Delaying the process can lead to rushed decisions, higher costs, and missed opportunities to unlock the full value of GS1 Digital Link.

Breaking Down the GS1 Digital Link Planning Checklist

The GS1 Digital Link Implementation Checklist provides a structured approach to guide your team. It highlights essential steps for aligning stakeholders, updating packaging, and integrating data systems. Dive deeper into actionable strategies and best practices by downloading the full guide today.

The GS1 Digital Link Implementation Checklist is designed to simplify the transition into manageable steps, covering:

1. Assembling the Right Team
2. Updating Packaging
3. Integrating Data Systems
4. Launching Pilots
5. Scaling Up

How BL.INK Can Help

Implementing GS1 Digital Link doesn’t have to be overwhelming. BL.INK provides everything you need for a successful transition:

• Fast Implementation: BL.INK offers the fastest time-to-value in the industry. Our clients have reduced implementation timelines by up to 30% using our proven methods.
• Secure and Scalable Solutions: BL.INK’s solutions are ISO 27001 and SOC 2 certified, ensuring your data is safe and compliant. Whether you’re starting with a few SKUs or scaling globally, we’re ready to support you.
• Tailored Workshops: Our GS1 Digital Link workshops educate your team on best practices and align efforts across departments.

Preparing for GS1 Digital Link is more than a compliance task—it’s an opportunity to innovate and lead in your industry. With BL.INK’s GS1 Digital Link Implementation Checklist, you can simplify the process, avoid costly delays, and unlock the full potential of connected packaging. 

Don’t wait until 2027 to catch up. Start today and position your brand for success. Download the GS1 Digital Link Implementation Checklist to take the first step toward compliance, transparency, and consumer trust.