Google has announced the deprecation of Firebase Dynamic Links (FDL), with a complete shutdown scheduled for August 25, 2025. For enterprises that rely on deep linking for seamless user experiences, marketing attribution, and cross-platform engagement, finding a secure and scalable alternative is critical. This blog explores why large enterprises should migrate away from FDL now and why BL.INK is the best alternative.
Google has cited its evolving focus on other deep-linking technologies as the reason behind FDL's deprecation. While no direct replacement has been provided, enterprises must proactively transition to a new solution to avoid disruptions in user experience and marketing campaigns. Companies that delay may face broken links, poor attribution tracking, and lost user engagement.
FDL has been widely used by companies of all sizes, including major enterprises such as:
If your company depends on FDL for app referrals, marketing links, or personalized user journeys, it's time to find an alternative.
For large enterprises with thousands of daily link interactions, losing Firebase Dynamic Links means losing:
BL.INK is an enterprise-grade link management and deep-linking platform designed to meet the needs of global brands. BL.INK customers love their hands-on support. Here are other reasons BL.INK is the best FDL alternative:
BL.INK ensures high availability and uptime, providing uninterrupted deep-linking services for mission-critical applications. Unlike FDL, which was primarily a free service with limited support, BL.INK offers dedicated infrastructure designed for large-scale operations.
FDL users often had to rely on generic Firebase-generated links. BL.INK allows enterprises to:
One of the biggest challenges enterprises face with deep linking is measuring engagement and ROI. BL.INK provides detailed insights into:
Enterprises in regulated industries (e.g., healthcare, finance) require robust security features. BL.INK offers:
BL.INK integrates effortlessly with major enterprise tools like:
Enterprises should take a proactive approach to avoid last-minute disruptions. Here’s how to migrate:
Step 1: Audit Your Existing FDL Links
Identify active deep links used in marketing campaigns, apps, and referral programs.
Step 2: Set Up BL.INK Account and Configure Branded Links
Select your plan and start your free 21-day trial.
Establish a branded domain for short links.
Configure link parameters for tracking and attribution.
Step 3: Implement Deep Links in Your App and Marketing Channels
Update deep links in mobile apps and website properties.
Replace FDL links in all marketing materials and automation tools.
Step 4: Monitor and Optimize
Use BL.INK analytics to track performance.
Optimize based on user engagement and conversion data.
Read more about the process in BL.INK's knowledge base.
With FDL shutting down in August 2025, enterprises need a secure, reliable, and feature-rich alternative. BL.INK provides the scalability, analytics, and enterprise integrations required for seamless deep linking.
Don’t wait until the last minute to migrate your deep links. Schedule a demo with BL.INK today and ensure your enterprise is ready for the transition before FDL is fully deprecated.