GS1 Digital Links - GS1 Sunrise 2027 2D barcodes fastest solution

What is Sunrise 2027 GS1 Digital Link?

By 2027, GS1, the not-for-profit global arbiter of business standards, requires all UPC labels to be replaced with 2D barcodes, otherwise known as QR codes. The initiative is called Sunrise 2027 GS1 Digital Link.

While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain.

BL.INK can streamline and simplify this process from start to finish by delivering millions of QR codes to standardizing product data to creating compelling consumer landing pages.

BL.INK's GS1 Digital Link offering delivers rich consumer engagement

Demonstration of live digital product passport page

BL.INK delivers GS1-compliant link templates and link validation that align with production-ready QR codes. We can integrate with your existing workflows and partners to accelerate time to launch.

BL.INK CXP, our no-code CMS integrates directly with your data, wherever it lives, to power mobile-friendly microsites. In BL.INK CXP, you can easily customize each site for your brand and add multiple functions to engage with consumers, specific to every product.

A single branded link can deliver key information based on the audience, geography, environment, and product lifecycle. You'll see real-time click and scan data.

Dynamically-created microsites deliver the most up-to-date information upon scan, making it easy to manage and identify products that are recalled or expired.

Why Partner with BL.INK for GS1 Digital Link?

As a GS1-US Executive Solution Partner, we're working together with brands to bring an easy-to-use solution to market.
BL.INK is SOC2 Type 2 accredited, GDPR, CCPA, and HIPAA compliant. We offer SSO and tiered access roles.
Through our native integrations and open API, BL.INK integrates with your existing tools and workflows.
Our future-proof QR codes live for decades, expiring only when you decide. And we alert you to broken links.

Not sure where to start? BL.INK is here to help!

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There are many options to consider and questions to answer about how your organization will meet the 2027 GS1 Digital Link deadline.

How does GS1 Digital Link align with your corporate goals and priorities? Which departments should fund this effort? What data and information do you want to share?

As a GS1 Executive Solution Partner, we're happy to offer GS1 Digital Workshops for your team, in person or via video. We'll walk through considerations, crawl-walk-run options, and how to champion the program across your global organization.