GS1 Digital Link

What is Sunrise 2027 GS1 Digital Link?

By 2027, GS1, the not-for-profit global arbiter of business standards, requires consumer brands to replace existing UPC barcodes with 2D barcodes (QR codes), called GS1 Digital Link.

The 2D barcodes bring unlimited opportunities for brands and consumers, creating access to detailed information directly from product packaging. And brands can standardize, capture, and share data across the entire supply chain.

BL.INK can streamline and simplify this process from start to finish by delivering millions of QR codes to standardizing product data to creating compelling consumer landing pages.

BL.INK's GS1 Digital Link offering delivers rich consumer engagement

Demonstration of live digital product passport page

BL.INK delivers GS1-compliant link templates and link validation that align with production-ready QR codes. We can integrate with your existing workflows and partners to accelerate time to launch.

BL.INK CXP, our no-code CMS integrates directly with your data, wherever it lives, to power mobile-friendly microsites. In BL.INK CXP, you can easily customize each site for your brand and add multiple functions to engage with consumers, specific to every product.

A single branded link can deliver key information based on the audience, geography, environment, and product lifecycle. You'll see real-time click and scan data.

Dynamically-created microsites deliver the most up-to-date information upon scan, making it easy to manage and identify products that are recalled or expired.

Why Partner with BL.INK for GS1 Digital Link?

As a GS1-US Executive Solution Partner, we align to the latest regulations for the CPG, food production, grocery, and pharmaceutical industries.
BL.INK is iSO 27001 compliant, SOC2 Type 2 accredited, GDPR, CCPA, and HIPAA compliant. We offer SSO and role-based access.
Through our native integrations and open API, BL.INK integrates with your existing tools and workflows for GS1 Digital Link and 2D barcode compliance.
Our future-proof QR codes live for decades, enabling you to engage directly with consumers reliably.

Not sure where to start? BL.INK is here to help!

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There are many options to consider and questions to answer about how your organization will meet the 2027 GS1 Digital Link deadline.

How does GS1 Digital Link align with your corporate goals and priorities? Which departments should fund this effort? What data and information do you want to share?

As a GS1 Executive Solution Partner, we're happy to offer GS1 Digital Link workshops for your team, in person or via video. We'll walk through considerations, crawl-walk-run options, and how to champion the program across your global organization.