Connected Packaging, Digital Product Passports, and Actionable Marketing Data.

Fastest Path to GS1 Digital Link and Digital Product Passports

2D barcodes create a whole new engagement channel, directly from your product to deliver promotions, safety and recalls, and supply chain communications, 

With BL.INK, you'll gain easy, validated, perfectly-structured links for GS1 Digital Link with QR codes that last decades. You'll create no-code mobile microsites that are dynamically created upon each consumer scan. 

Get ahead of other brands with the fastest, scalable solution for GS1 Digital Link compliance.

Reliable Experiences Everywhere Your Customers Engage

Because every BL.INK link is editable, confidently add QR codes that last to signs, direct mail, and catalogs. Change the destination any time, without changing the printed code.

No matter where or how campaigns are created, easily create consistent UTMs to track every single engagement.

Automate link creation and campaign measurement using your existing tools via APIs.

Explore BL.INK products

Mobile product microsites at scale
BL.INK CXP

When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.

Explore BL.INK CXP

Icon-nav-enterprise-product
BL.INK Enterprise

BL.INK Enterprise offers unlimited possibilities for short links and QR codesDynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.  

Explore BL.INK Enterprise

Icon-nav-core-product
BL.INK Core

BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise. 

Explore BL.INK Core

 

BL.INK in Action

How to Choose the Right GS1 Digital Link Partner for Your Business

The 2027 deadline for GS1 Digital Link adoption is fast approaching, and brands worldwide are preparing to replace traditional barcodes with dynamic, scannable QR codes that connect consumers, retailers, and supply chain partners to real-time product data.

How GS1 Digital Link Can Drive Food Traceability

In today's rapidly evolving food industry, ensuring the safety and traceability of food products is more crucial than ever. With supply chains becoming increasingly complex and consumers demanding greater transparency, how can large-scale food producers keep up? This is where BL.INK's revolutionary GS1 Digital Link solution steps in, offering a game-changing technology that makes every link in a product's journey visible and verifiable. Here's how GS1 food traceability becomes a reality.

How One QR Code on Food Packaging Revolutionizes Processes

Navigating the complexities of large-scale food production requires a smart, streamlined approach, especially when balancing efficiency with rigid safety standards. Innovative packaging can preserve the quality of products and fortify consumer trust and compliance. One such groundbreaking solution is the GS1 Digital Link solution offered by BL.INK, which transforms conventional packaging into a gateway of real-time data and consumer interaction.