KPIs of Tomorrow: Pragmatic Advice for Digital Marketers

In this interactive session, marketing technology futurist Jeremy Goldman will discuss the ever-changing landscape of marketing automation and its effect on digital marketing programs. When marketing tools change, what does it mean for how to define and measure marketing program success? Drawing on his expertise and advice to clients, Goldman will present a vision for KPIs of the future – ways to define and measure marketing programs – even while the underlying marketing toolsets will continue to morph rapidly.