Create the Perfect Customer Touchpoint
Everywhere you connect with customers, BL.INK helps you deliver the perfect link to a great experience.
Trusted by 1,000+ companies



Connected Packaging, Digital Product Passports, and Actionable Marketing Data.
Fastest Path to GS1 Digital Link and Digital Product Passports
2D barcodes create a whole new engagement channel, directly from your product to deliver promotions, safety and recalls, and supply chain communications,
With BL.INK, you'll gain easy, validated, perfectly-structured links for GS1 Digital Link with QR codes that last decades. You'll create no-code mobile microsites that are dynamically created upon each consumer scan.
Get ahead of other brands with the fastest, scalable solution for GS1 Digital Link compliance.
Reliable Experiences Everywhere Your Customers Engage
Because every BL.INK link is editable, confidently add QR codes that last to signs, direct mail, and catalogs. Change the destination any time, without changing the printed code.
No matter where or how campaigns are created, easily create consistent UTMs to track every single engagement.
Automate link creation and campaign measurement using your existing tools via APIs.
Explore BL.INK products

BL.INK CXP
When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.
BL.INK Enterprise
BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.
BL.INK Core
BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise.
BL.INK in Action

Healthcare marketing teams face many challenges when coordinating campaigns across multiple states and internal departments. Each state maintains distinct regulatory requirements, especially regarding patient data privacy, advertising standards, and communication protocols. Navigating this patchwork of state-specific compliance obligations can quickly lead to fragmented operations, inconsistent messaging, and increased risk of compliance errors.

Healthcare organizations face growing demands for secure and compliant patient communication, and digital channels like email, SMS, social media, and QR codes offer convenience and efficiency. These communication channels must strictly adhere to Health Insurance Portability and Accountability Act (HIPAA) regulations to protect sensitive patient information and avoid costly data breaches. Yet, patients today expect seamless interactions, so healthcare leaders must balance this against strict compliance requirements. By adopting communication solutions that support advanced security compliance, healthcare organizations can enhance security, increase trust, and improve patient engagement, leading to more efficient operations and better patient experiences.

The 2027 deadline for GS1 Digital Link adoption is fast approaching, and brands worldwide are preparing to replace traditional barcodes with dynamic, scannable QR codes that connect consumers, retailers, and supply chain partners to real-time product data.