Connected Packaging, Digital Product Passports, and Actionable Marketing Data.

Fastest Path to GS1 Digital Link and Digital Product Passports

2D barcodes create a whole new engagement channel, directly from your product to deliver promotions, safety and recalls, and supply chain communications, 

With BL.INK, you'll gain easy, validated, perfectly-structured links for GS1 Digital Link with QR codes that last decades. You'll create no-code mobile microsites that are dynamically created upon each consumer scan. 

Get ahead of other brands with the fastest, scalable solution for GS1 Digital Link compliance.

Reliable Experiences Everywhere Your Customers Engage

Because every BL.INK link is editable, confidently add QR codes that last to signs, direct mail, and catalogs. Change the destination any time, without changing the printed code.

No matter where or how campaigns are created, easily create consistent UTMs to track every single engagement.

Automate link creation and campaign measurement using your existing tools via APIs.

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Mobile product microsites at scale
BL.INK CXP

When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.

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BL.INK Enterprise

BL.INK Enterprise offers unlimited possibilities for short links and QR codesDynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.  

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BL.INK Core

BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise. 

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BL.INK in Action

Boosting Trust with Enhanced Product Labels

From Transparency to Trust: Revolutionizing Food Labels with Technology In today's fast-paced food industry, the call for transparency is louder than ever. Consumers want to know more about what they’re eating—where it came from, what it contains, and how it was processed. This surge in demand for exhaustive product details is reshaping how food producers communicate. Enter BL.INK’s innovative GS1 Digital Link solution, a digital tool that bridges this information gap in a way traditional labels simply can't.

Boost Consumer Confidence with Smart Packaging Solutions

In today’s fast-evolving food industry, packaging isn’t just about aesthetics; it's a pivotal factor in cultivating consumer trust and enhancing engagement. As we navigate an era where transparency reigns supreme, the information provided on packaging can dramatically sway consumer confidence. This is where innovative solutions like the GS1 Digital Link come into play, revolutionizing how we think about packaging by integrating comprehensive product information directly accessible via QR codes.

Optimizing Product Traceability Systems via Packaging

Here's how to unlock efficiency and safety by enhancing traceability with GS1 Digital Link technology. As product recalls erode consumer safety confidence, the food industry faces increasing pressure to implement more effective traceability systems. GS1 Digital Link offers a modern approach to traceability, enabling real-time product tracking that helps ensure compliance with global regulations—directly from a product’s packaging. This technology redefines food safety standards, helping companies stay ahead in a highly regulated environment.