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Create the Perfect Customer Touchpoint
Everywhere you connect with customers, BL.INK helps you deliver the perfect link to a great experience.
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BL.INK CXP
When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.
BL.INK Enterprise
BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.
BL.INK Core
BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise.
BL.INK in Action
The global shift to GS1 Digital Link will transform how brands use packaging, turning static 2D barcodes into dynamic, interactive experiences. By 2027, businesses worldwide will need to comply with this new standard—a deadline that is fast approaching. Now is the time for forward-thinking brands to act and embrace the power of connected packaging.
The GS1 Digital Link transition is an important regulatory milestone that provides an opportunity for brands to enhance how they manage supply chains and engage with consumers. By 2027, standard barcodes will evolve to GS1 Digital Link-enabled QR codes, unlocking new opportunities for traceability, operational efficiency, and dynamic consumer engagement.
In today's rapidly-evolving food industry, the importance of connected food packaging can't be overstated. It goes beyond its traditional roles of protection and preservation, stepping into a vital function of shaping consumer perception and enhancing interaction. In this digital age, QR codes that integrate a GS1 barcode, supply chain, and consumer-facing product information turn ordinary packages into interactive, informative hubs that cater to food safety, heightened consumer engagement and competitive differentiation.