Create the Perfect Customer Touchpoint
Everywhere you connect with customers, BL.INK helps you deliver the perfect link to a great experience.
Trusted by 1,000+ companies
Connected Packaging, Digital Product Passports, and Actionable Marketing Data.
Fastest Path to GS1 Digital Link and Digital Product Passports
2D barcodes create a whole new engagement channel, directly from your product to deliver promotions, safety and recalls, and supply chain communications,
With BL.INK, you'll gain easy, validated, perfectly-structured links for GS1 Digital Link with QR codes that last decades. You'll create no-code mobile microsites that are dynamically created upon each consumer scan.
Get ahead of other brands with the fastest, scalable solution for GS1 Digital Link compliance.
Reliable Experiences Everywhere Your Customers Engage
Because every BL.INK link is editable, confidently add QR codes that last to signs, direct mail, and catalogs. Change the destination any time, without changing the printed code.
No matter where or how campaigns are created, easily create consistent UTMs to track every single engagement.
Automate link creation and campaign measurement using your existing tools via APIs.
Explore BL.INK products
BL.INK CXP
When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP is a no-code, data-integrated digital passport that delivers real-time digital twin product information via a mobile microsite for each individual product. All at massive scale.
BL.INK Enterprise
BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Easy collaboration. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. ISO 27001 and SOC2 Type 2 accredited, HIPAA compliant, data residency options, and more.
BL.INK Core
BL.INK's self-service shortened link management and QR code generation solution makes it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets your team get started quickly and is easy to use. Great for mid-sized organizations as a starting point. When you're ready to scale, easily migrate to BL.INK Enterprise.
BL.INK in Action
How Digital Solutions Propel Sustainability in Food Packaging As the food production industry faces increasing pressure to adopt sustainable practices, digital innovation is becoming a critical tool in transforming packaging strategies. Companies are navigating heightened consumer expectations for transparency and responsibility alongside strict safety regulations. GS1 Digital Link and connected packaging provide practical solutions to meet these demands while reducing environmental impact and enhancing operational efficiency.
At the 2024 AIPIA World Congress, BL.INK's Executive Director, Andy Meadows, shared a vision that’s reshaping how brands connect with their consumers: combining connected packaging and GS1 Digital Links to give consumers immediate access to verified information, enabling brands to build trust with consumers in an increasingly cluttered digital world.
In the food production industry, reducing packaging waste is central to achieving both environmental goals and meeting consumer demand for eco-friendly practices. Digital innovation, like BL.INK’s GS1 Digital Link solution, offers a transformative approach by combining sustainability with operational efficiency.